NAUI to demo new website to incorporate its new marketing campaign and to allow simpler dive-information access.
The National Association of Underwater Instructors (NAUI Worldwide), a leader in dive training and certification, will reveal its latest website interface and infrastructure during the 2015 DEMA Show in Orlando, Fla., on Nov. 5.
Visit the unveiling, and speak personally with NAUI experts at DEMA, the largest gathering of diving, action water sports and adventure travel professionals of the year, at booth #1571.
“The new NAUI website is designed to impress and inform. NAUI members and the general public alike will find the new site engaging and informative about the opportunities awaiting in the world of scuba,” said NAUI Executive Director Dallas Edmiston.
NAUI will demo a preview of its complete website rebuild of information technology infrastructure and its user-friendly features on multiple Apple iPads available only at the NAUI booth.
The up-to-date website interface (version 1.0) will feature additional enhancements and components to help incorporate NAUI’s new marketing campaign “The Definition of Diving” (also to be revealed).
“NAUI has been a pioneer and innovator since the inception of our sport. The new website celebrates our past and, at the same time, explains all the reasons why the best divers today choose to train with a NAUI leader,” said Edmiston.
Web design front-end developers, from one of the nation's leading web design and interface companies, worked with interactive technology to upgrade and develop platforms for the NAUI website, which now includes easier access to dive certification verification, a dive community section, dive center locators, and “How to Become a Diver” access gateways.
"For the first time in NAUI's history, there is a website designed to communicate directly with the public, as opposed to only its members," added Edmiston.
Additional NAUI product advancements exhibited at the booth will include its debut of “The Dive Team Report” podcast, NAUI’s newly published standards for a Public Safety Diver, a three-level Freediver course, and Instructor and Leadership development programs.
Visit www.naui.org for more throughout the year to find out how NAUI further defines diving.