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Nicoletta Codiferrro |
NAUI#41377
Via XXV Aprile, 82
37014 Castelnuovo del Garda (VR)
Italy
Phone number: +39-045-6402520 or +39-945-7570069
Mobile: +39-348-2525200
Fax: +39-045-2109924
Skype: naui_it_rep
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Biosketch
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I studied languages in Italy and than I went to Wagner College in Staten Island,
N.Y. for my Proficiency of English Language. Since 1984, I worked as sales and marketing
manager for different companies mainly in International countries, being in China,
Taiwan and Hong Kong in 1994, in Zimbabwe, Namibia and South Africa in 1995 and
so on.
My business brought me almost all over the world. I temporarily lived in
the USA, France, Germany, Holland and Japan. I dealt and communicated with many
people of different languages, cultures, religions and I had the opportunity to
know in-depth different countries.
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In one of my trips to the Comores, beautiful small islands close to South Africa,
I fell in love with diving so I began my diving career in 1996. In 2002 I moved
near the biggest lake in Italy
– the Garda lake - where, together with my life partner,
we decided to work only on diver training. It was the time in which NSG was born
and we handled the delicate transition from the old Italian distributor to the new Naui organisation. We spent years of hard work but we had the support of many Italian
members. Since than, we translated almost all Naui training materials into Italian
to support the local members. The result is that in 1997 Italy was the second country in Europe in terms of turnover. I became Naui representative this year to continue
supporting the Italian members.
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Position Statement
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I worked for many years in marketing and sales for the international markets for
Italian and foreign companies in different fields. With this job, I travelled almost
all over the world where I have been in contact with different people, cultures,
working and living systems as well as different company strategies.
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Since several years I work in the diving business at a professional level. I am a NAUI Course Director and Representative for Italy and I had the honour to train
different NAUI Instructors and professionals at different levels.
Also, I translated for Naui several training materials (manuals and Instructors
Guides) from English to Italian in order to make diving training easier for the
Italian divers. During these years, I underwent to different experiences that gave
me a deep knowledge of the Italian and European diving world.
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For this reason, I think that my contribution to Naui may be really helpful, especially
during these years in which NAUI is working to internationalize its training systems
and its expansionary targets. Especially during this difficult phase, I think there
is more need of diving knowledge of different realities, different needs and different
way of thinking to be able to deal correctly with this important international growth
of NAUI.
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So it is my firm belief that I will be very useful as a NAUI BOD member by placing
my experience and knowledge to the big NAUI family.
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BOD Election Questions
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1. What is the greatest challenge facing NAUI and the scuba industry
today and, as a Board Member, how would you recommend NAUI respond to this challenge?
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I would plan a strategic alliance with the diving professionals such as the manufacturers,
create a network of selected and approved affiliates together with a series of research
campaigns all supported by a worldwide marketing campaign which would give to Naui
and to all its members the opportunity to re-launch an important activity such as
diving.
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2. Why do you believe that becoming a NAUI Instructor offers promising
professional career opportunities and what do you do to promote this belief to your
students and within your diving community?
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Naui training system is the best for divers and professionals. Naui competitive
edge is safety taught as one of its main principles, the environmental respect and
the easiness of teaching. Also its training aids which are THE BEST available in
the market. Naui professional qualifications give the opportunity to offer a service
at 360°. To promote Naui professionalism, I work with a team of members involving
them in my training courses and letting them organizing diving events with my support,
diving almost all the times together. In this way, each one works in his local area
by promoting Naui with enthusiasm and motivation.
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3. As an international association, NAUI Instructors and dive leaders
operate in many parts of the world, each with it's own unique needs and cultural
perspectives. As we continue to grow, how will you as a member of the board represent
and support all of our members worldwide?
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Inside the BOD there should be the contribution of several foreign countries to
help Naui growth. Naui must gather as much information as possible talking to its
Representatives to have an up-to-date picture of the local situations and needs.
To support its foreign members, Naui HQ needs to know so the first thing is to open
the doors to its Naui Representatives first and to its members second to listen
and to collect information to be able to study the strategies to adapt Naui potentials
to every single reality.
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